Our Work | Alchemy Marketing | Marketing Agencies Auckland
Alchemy Marketing has worked with a range of New Zealand organisations on their strategic planning and marketing plans, digital strategy, brand development and marketing communications. Have a look at what we’ve achieved.
Alchemy Marketing, Our Work, Marketing strategy, marketing plan, digital strategy, brand strategy, marketing communications, Marketing Agencies Auckland, market analysis, marketing coaching, marketing coach,
15770
page-template-default,page,page-id-15770,ajax_fade,page_not_loaded,,side_menu_slide_from_right,qode-child-theme-ver-1.0.0,qode-theme-ver-7.6.2,wpb-js-composer js-comp-ver-4.6.2,vc_responsive

Our Work

We’ve worked on strategic planning, marketing plans, digital strategy, brand development and marketing communications for a range of New Zealand organisations.

Here’s an overview of some of our work:

Fuso New Zealand Ltd

Fuso New Zealand Ltd are the distributors of FUSO trucks, one of the best-performing and most popular brands in the country.

Services provided: Marketing planning; project management of all aspects of FUSO website; project management of FUSO rebrand; Dealer management (Dealer audits and reviews, Dealer due diligence); creation of visual brand standards.

Outcomes: Development of a marketing plan that differentiates FUSO and incorporates owned, paid and earned content for customer acquisition and retention; effective new website that drives customer engagement and leads to Dealers; roll-out of strong and consistent branding nationally; improvement in Dealer standards.

FUSO

Keith Andrews Trucks

Keith Andrews Trucks sell and service FUSO trucks and other brands at their commercial vehicle dealerships in Northland, Auckland, Bay of Plenty and Waikato.

Services provided: Facilitated SLT through strategic planning process; CRM and database review and recommendations; review of internal communications; review of Service Department customer processes; project management of all aspects of website.

Outcomes: Strengthened customer focus; improved internal communications; identification and prioritization of initiatives that will have the most significant positive impact on the business; effective new website that drives customer engagement and sales leads.

Keith Andrews Trucks

Auckland Kindergarten Association

Auckland Kindergarten Association (AKA), is Auckland’s largest kindergarten network, operating as a charitable trust for over 100 years with the purpose of improving educational outcomes for children.

Services provided: Marketing plan creation and implementation; integrated marketing communications; project management of new AKA website; brand development; assistance with establishment of Red Carpet customer services programme; market research; project management of Myers Kindergarten 100-year centenary event and Sylvia Park 50-year event; creation of marketing manuals.

Outcomes: Successful launch of new website with significant increase in visits, online enrolments, and teacher registration for job vacancies; increased brand awareness; overall increase in enrolments; embedded focus on customer service practices; richer appreciation of customer insights; improved marketing processes and practices.

aka-logo-transparent

KiNZ Care and Early Learning Centres

KiNZ provides quality early childhood education and full day child care at its four Early Learning Centres in Auckland, and Advisory Services in the early childhood sector.

Services provided: Marketing plan creation; project management of new KiNZ website; project management of KiNZ visual identity rebranding; market research; event management.

Outcomes: Successful launch of new website with significant increase in visits, online enrolments, and teacher’s registering for job vacancies; launch of contemporary and compelling new visual identity encompassing signage, collateral, merchandising, marketing communications to parents and staff, website, and centre celebrations; well defined marketing strategy for launch of new centre.

Well One Ltd

Well One Ltd are the sole importers of the ChildLife Essentials range for the NZ, Australia and Pacific Island markets.  ChildLife Essentials is a complete nutritional supplement programme for infants and children from birth to 14 years.

Services provided: Marketing planning.

Outcomes: Developed marketing strategy for ChildLife range of children’s nutritional supplements.

Gym Kids Ltd

Gym Kids is a Gymnastics company offering classes for children aged 2 – 14 years in the Central West Auckland area.

Services provided: Marketing planning.

Outcomes: Developed marketing strategy for Gym Kids.

Prendos

Prendos is a leading consultant to the property and construction industry. With more than 25 years’ experience across all building types and market sectors, the company delivers independent, expert advice through a network of offices across New Zealand.

Services provided: Facilitated Prendos through a Strategic Planning Process; assisted with development of new website; provided ongoing marketing support and coaching.

Outcomes: Clear strategic direction; improved marketing processes; increased ROI on marketing programmes.

Wynyard Group

Wynyard Group is a market leader in serious crime fighting software used by customers in government, financial services and infrastructure critical to a nation.

Services provided: Market analysis project.

Outcomes: Provided Wynyard with essential information to assist with future sales and marketing for the launch of two key software solutions in the Middle East.

The Drug Detection Agency (TDDA)

TDDA is New Zealand’s complete solution provider for all workplace drug policy, education and testing needs.

Services provided: Marketing planning and implementation.

Outcomes: Grew brand and service awareness with key target audiences; improved lead generation; increased revenue.

TDDA

Safe Kids in Daily Supervision Ltd

New Zealand’s largest provider of out-of-school supervised care for children. Before school care, after school care, school holiday programmes and sKids Active.

Services provided: Brand guidelines development; brand development and training; franchisee recruitment strategies; digital marketing; marketing communications; new product launch.

Outcomes: Stronger marketing processes and market positioning; new revenue streams.

kids