Brand Strategy | Brand Footprint | Alchemy Marketing 
Alchemy Marketing’s brand strategy workshop will help you develop a brand footprint that is deep and attractively distinctive. Whether you are just starting out or are an established business, you need to be clear about what your brand stands for.
Brand strategy, branding strategy, brand marketing, Brand Footprint, Brand values, Brand personality, Brand mapping techniques, brand positioning, brand essence, Auckland marketing agency, Alchemy Marketing, branding,
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Brand Strategy Workshops

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Whether you are just starting out or are an established business, you need to be clear about your brand strategy.

Strong brands are easy to recognise and remember. They can command a price premium and have more loyal customers.

Having a strong brand footprint makes it easier to gain commitment across your company to building the most positive brand experience for your target customer, in a consistent manner over time.

This branding strategy workshop will take you through a process to develop a brand footprint for your business, that is deep and attractively distinctive.

We will cover:

  • An overview to brand and why it is important.
  • Discussion of your business context.
  • Target audience – which group of customers your brand is perfect for.
  • Customer insights – what is your target market looking for.
  • Brand benefits – what are the functional, emotional and unique benefits of your brand.
  • Brand values – what does your brand stand for.
  • Brand personality – how should your brand look, sound and behave.
  • Brand mapping techniques.
  • Development of a unique and memorable brand positioning and brand essence for your brand.

Output

  • A brand footprint that your team buy into, supported by insights from customer research.
  • A brief that can be provided to a copywriter to create strong brand messaging for your brand.
  • A brief that can be provided to a graphic designer to create a style guide for your brand.
  • A tool that helps you decide what is “on brand” and what isn’t.

Format:

2 x ½ day brand strategy workshops with key members from your team In-depth interviews with your target audience, conducted by Alchemy Marketing.

Investment:

Cost $2497 + GST.*

*Every business is different.  Please talk to us about a package tailored to your needs.

Contact us to book a Brand Strategy workshop now, or to discuss any questions you may have.

Read our marketing ideas and resources blog about brand and why it is important.