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Blog

Keep checking back here for useful marketing ideas and resources on marketing strategy, marketing planning, brand strategy, digital marketing and more.

Alchemy Marketing_Marketing Trends for 2017
04 Apr
10 Marketing Trends for 2017

10 Marketing Trends to follow in 2017.   Marketing has evolved so much in the last few years with advances in technology.  Here's a summary...

How to measure traditional media_Alchemy Marketing
18 Oct
Tips to measure traditional media

Tips to measure traditional media - print and radio   As marketers and business people it’s important to know that what you are investing in marketing...

Ethnic Marketing
29 Jul
Ethnic marketing in New Zealand

New Zealand's ethnic diversity - what it means for businesses   New Zealand is becoming more ethnically diverse.  At the current migration level of 68,400...

Event Marketing
28 Jun
Leveraging your Presence at Events

5 Best Practice Events Marketing Tips   Your feet are sore from standing for hours, and your brain is mush from saying the same thing...

Evaluating sponsorship opportunities, Marketing Ideas, Alchemy Marketing
04 Sep
Evaluating Sponsorship Opportunities

Have you ever received a sponsorship proposal and wondered whether to proceed with it?  Here is a checklist of 10 points to consider...

LinkedIn tips for businesses, Alchemy Marketing, Marketing Ideas
01 Sep
LinkedIn Tips For Businesses

LinkedIn is the world’s largest professional network.  There are more than 300,000,000 registered members and over 3 million Company Pages.  In New Zealand...

Marketing Coach, Alchemy Marketing, Marketing Coaching
31 Aug
Using a Marketing Coach to Grow

Are you busy trying to grow your business?  Perhaps you are doing the marketing yourself to save money.  Is this the best use...