Keep checking back here for useful marketing ideas and resources on marketing strategy, marketing planning, brand strategy, digital marketing and more.
10 Marketing Trends to follow in 2017. Marketing has evolved so much in the last few years with advances in technology. Here's a summary...
Tips to measure traditional media - print and radio As marketers and business people it’s important to know that what you are investing in marketing...
New Zealand's ethnic diversity - what it means for businesses New Zealand is becoming more ethnically diverse. At the current migration level of 68,400...
5 Best Practice Events Marketing Tips Your feet are sore from standing for hours, and your brain is mush from saying the same thing...
One of my resolutions for the year is to blog on a more regular basis. It can be tricky coming up with great...
A brand is not just a name, a logo, a product or a promise. Here is a definition of brand, “Your brand lives within...
Have you ever received a sponsorship proposal and wondered whether to proceed with it? Here is a checklist of 10 points to consider...
LinkedIn is the world’s largest professional network. There are more than 300,000,000 registered members and over 3 million Company Pages. In New Zealand...
Are you busy trying to grow your business? Perhaps you are doing the marketing yourself to save money. Is this the best use...