Alchemy Marketing, Author at Alchemy Marketing
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Author: Alchemy Marketing

Alchemy Marketing_Marketing Trends for 2017
04 Apr
10 Marketing Trends for 2017

10 Marketing Trends to follow in 2017.   Marketing has evolved so much in the last few years with advances in technology.  Here's a summary of 10 of the latest marketing trends that you may want to follow in 2017. (1) NATIVE ADVERTISING With native advertising, brands pay for...

How to measure traditional media_Alchemy Marketing
18 Oct
Tips to measure traditional media

Tips to measure traditional media - print and radio   As marketers and business people it’s important to know that what you are investing in marketing is paying off – right?  This can sometimes prove tricky with traditional media such as print and radio. Here’s a few methods to...

Ethnic Marketing
29 Jul
Ethnic marketing in New Zealand

New Zealand's ethnic diversity - what it means for businesses   New Zealand is becoming more ethnically diverse.  At the current migration level of 68,400 new migrants per year, every week there are the equivalent of more than 4 Boeing 777-200’s full of new migrants arriving in...

Event Marketing
28 Jun
Leveraging your Presence at Events

5 Best Practice Events Marketing Tips   Your feet are sore from standing for hours, and your brain is mush from saying the same thing fifty different ways!  You are beginning to hallucinate about your product or service and wondering why you signed up to do the...

Blog post ideas
07 Feb
How to generate great blog topics for your business

One of my resolutions for the year is to blog on a more regular basis. It can be tricky coming up with great blog topics for your business. If you ever get stuck for inspiration on what to blog about, here are some tips and...

19 Dec
What is brand & why is it important?

A brand is not just a name, a logo, a product or a promise. Here is a definition of brand, “Your brand lives within the hearts and minds of your customers. It is the sum total of all the experiences and perceptions that your customers have...

Evaluating sponsorship opportunities, Marketing Ideas, Alchemy Marketing
04 Sep
Evaluating Sponsorship Opportunities

Have you ever received a sponsorship proposal and wondered whether to proceed with it?  Here is a checklist of 10 points to consider to help you make a sound decision. (1) Alignment with overall business objectives  Why are you considering this sponsorship?  Fundamentally, there should be a...

LinkedIn tips for businesses, Alchemy Marketing, Marketing Ideas
01 Sep
LinkedIn Tips For Businesses

LinkedIn is the world’s largest professional network.  There are more than 300,000,000 registered members and over 3 million Company Pages.  In New Zealand there are more than 1 million members, with 40% of users visiting LinkedIn daily. For businesses, LinkedIn is an important component of your...

Marketing Coach, Alchemy Marketing, Marketing Coaching
31 Aug
Using a Marketing Coach to Grow

Are you busy trying to grow your business?  Perhaps you are doing the marketing yourself to save money.  Is this the best use of your time?  Is there a better way to get the best results for your business?  Read on for reasons why using...