07 Feb How to generate great blog topics for your business
One of my resolutions for the year is to blog on a more regular basis. It can be tricky coming up with great blog topics for your business. If you ever get stuck for inspiration on what to blog about, here are some tips and techniques to help you come up with blog post ideas.
Align with your strategy
Before your begin, remember your strategy. Every blog post should be something that helps to fulfill one of your marketing goals. You need to have a clear purpose for writing a blog.
What questions do you get asked most often?
Draw from your own experience, or ask others within your organisation. Good places to start are with sales people, customer services and reception staff – the people who are dealing with customer enquiries whether face to face, on the phone or via website / social media. Provide your customers with what they are looking for or help them solve their problems by creating a blog post out of your responses to their typical questions.
Canvas your customers and followers
What does your audience want to read? What are their pain points? What information are they looking for?
Ask them what they would like to see more of when you meet with them, or you can ask them on social media.
Use social media for inspiration
Where do your target customers hang out online? Who are their influencers? What communities are they involved in and what forums do they frequent?
Social media can be brilliant for blog post ideas. All you need to do is look at the types of questions that keep coming up.
Break down your topic into small parts
If you break a large topic down into many small topics, this provides you with a whole range of different content ideas, as well as allowing you to get indepth on a much more narrower, focused topic. For example, rather than blogging about “how to write a marketing plan”, I might focus on an aspect of this topic such as ‘defining your target audience’ or ‘how to write SMART objectives.’
Use Google Analytics
It can be useful to review Google Analytics to see which of your previous blogs have been the most popular. You could then write something on a related, but different topic.
Do Keyword research
Doing keyword research is a good way to come up with ideas for the types of problems people actually want you to solve for them.
Google’s Keyword Planner is a great option. You’ll need to have a Google Adwords account to use Keyword Planner – this is free and easy to set up.
You can then search for new keyword and ad group ideas by entering some basic information about your product / service and where you are targeting. It is useful to see how many searches there are for certain topics and you can then write blogs to address these searches e.g. in my business, topics could include ‘marketing plan template’ or ‘what is marketing strategy’ etc.
Here’s a useful article on how to use Google’s Keyword Planner.
Another app that is useful is KeywordTool.io. Here you type in a topic and it will generate a list of different Google searches that people have made which relate to that particular topic.
Do your research. Put your own spin on an existing topic.
Check out competitors’ websites
Have a look and see what they are creating. From your experience there may be some obvious gaps in the knowledge they are sharing, that you could write about.
Still stuck for blog topic ideas?
Head on over to Hubspot and try their blog topic generator.
You simply enter up to 3 words and it will generate a list of topic options for you.
Ultimately, your blogs should add value to your target customers providing them with information that is entertaining, informative or useful.
Please feel free to comment about how you come up with great blog post ideas for your business.
By Carla Sheldon, Marketing Consultant, Alchemy Marketing